DETROIT (AP) — Only a couple of weeks after Barack Obama
won the presidency in 2008, the man who would become his Republican
challenger in the next election penned a New York Times column with a
fateful headline: "Let Detroit Go Bankrupt."
Those four words would haunt Mitt Romney across the Rust Belt, where auto manufacturing remains an economic pillar — especially in Ohio, a state that every successful GOP presidential nominee has carried, and in his home state of Michigan, where his father was an auto executive and governor.
Romney's opposition to the federal rescue of General Motors and Chrysler
didn't necessarily seal his fate in those two crucial states. But no
other issue hung in the background for so long. And nothing that Romney
tried — his many visits, the millions spent on ads, his efforts to
explain and refine his position — could overcome it.
"The
biggest determining factor was that we couldn't handle the automobile
bailout issue," said Bob Bennett, chairman of the Ohio Republican Party.
Fairly or not, the perception of Romney as indifferent to the auto industry's
fate was "a coffin nail," said John Heitmann, a University of Dayton
historian who teaches and writes about the car's place in American
culture.
Ohio
is second only to Michigan in auto-related employment. A 2010 report by
the Center for Automotive Research in Ann Arbor said the industry
accounted for more than 848,000 jobs in Ohio, or 12.4 percent of the
workforce. That included jobs with vehicle manufacturers or dealers and
with businesses that sell products or services to them, plus "spinoff"
jobs produced by their economic activity.
Exit
polls conducted for The Associated Press and television networks found
that about 60 percent of voters in both states supported the
government's loan and industry restructuring program, and three-quarters
of them backed Obama. The bailout also was popular in Wisconsin, even
though it hadn't stopped GM and Chrysler from closing plants there.
"We
have a debt to pay back to President Obama. He saved us," said Joseph
Losier, 33, a fourth-generation autoworker from suburban Detroit. After the bailout, Chrysler hired 500 people at the stamping plant where he works.
Even those with no direct connection to the industry were grateful.
"He
actually kept his promise. I felt like he cared," said Darlene Jackson,
57, of Detroit, who has worked as a seamstress since losing her city
job during the recession.
Romney
insisted he'd been misunderstood — he wanted to save U.S. auto
manufacturing, not destroy it. In his newspaper column, he argued that
federal loans would merely postpone the companies' demise: "You can kiss
the American automotive industry goodbye."
He
called for a "managed bankruptcy" that would let the companies cut
labor costs and become more competitive. Proper roles for government
would include supporting energy and technology research, adjusting tax
policies and protecting car buyers' warranties, he said.
But
those nuances got lost as the campaign geared up. Automakers' fortunes
had improved, and as many as 1 million jobs had been saved. Obama said
Romney's approach would never have worked because no private capital was
available to keep the companies afloat.
After
stumbling badly during the first debate, the president made the bailout
an early topic during the second. He raised it again during the
candidates' final encounter, which was supposed to be about foreign
policy.
"If we had taken your advice ... about our auto industry,
we'd be buying cars from China instead of selling cars to China," Obama
said.
A defensive Romney retorted: "I'm a son of Detroit. ... I would do nothing to hurt the U.S. auto industry."
But
by then, the argument was a moot point for most Ohio voters. Nearly
seven in 10 had made up their minds before September, the exit polls
showed.
With time running out,
Romney strategists gambled by airing television and radio ads in Ohio
that claimed Obama's policies had led GM and Chrysler to build cars in
China. The move backfired, drawing sharp rebukes from both companies.
"It
was very misleading, to be kind. It really upset a lot of our people,"
said Dave Green, president of a United Auto Workers local representing
about 1,500 workers at a plant in Lordstown.
Obama
won Michigan by a comfortable margin but took Ohio with just over 50
percent of the vote. Despite his steadfast support of organized labor,
many blue-collar autoworkers were torn because of disagreements with the
president over issues such as guns and abortion, Losier said.
That's
where the bailout may have tipped the scales. Union members who backed
the president lobbied wavering co-workers, reminding them how dire their
situation had been when Obama took office.
"There
was a real belief that they were going to liquidate our facility,"
Green said. "People were walking around with clipboards taking
inventory. It did not look good. The polls were all saying, 'Don't
rescue the auto companies.' But he did it anyway."
In
the end, Green said, the choice came down to a simple question: "Who
are we going to vote for — the guy who was trying to push us down the
river or the guy who was throwing us a life vest?"
The
bailout was popular with independents and even some Republicans, and
drew support for Obama outside the usual Democratic-leaning areas, said
Chris Redfern, chairman of the Ohio Democratic Party.
Frank
Hocker, a retiree who once worked at a truck manufacturing plant in
Springfield, said he wasn't a single-issue voter. But when Obama "stuck
his neck out and did the right thing with General Motors, you know, that
satisfied me."
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